With the bottom dropping out of the music industry, it's time for radical thinking!

OTR is expanding its services to meet the challenges of marketing and sales for today’s aspiring artists. We can help you build a brand and we offer solutions for musicians looking to customize, optimize and monetize their website for fan activity. Welcome to the revolution we call …

Record Company 2.0

Today’s artists will need to build their community online with direct relationships to fans. Whether for merchandise or audio downloads, when a fan comes to your site you’ve earned their attention and interest. If you don’t have a fan signup, you’ve missed an opportunity to reach out. If your music sales are pointing somewhere besides your site for purchase, you're losing money to someone else.

WE also work with artists and managers for brand strategies that are consistent and memorable, drive fans back to the artist website, maximize revenue potential and reward fans for their loyalty.

We will customize a program for the emerging talent or the established performer. Our internet products can be added to existing websites or built from scratch in a day. We are constantly evaluating new internet solutions for effectiveness so you don't have to.

Our Services:
• CONSULTATION - Branding strategies to target your niche audience
• LIVLIVE - Fresh website content, free or paid to keep your fans coming back. Send us your concert mixes, we’ll post at CD quality for your fans
• BUTTON BUYS - Paypal shopping cart for electronic content delivery, merchandise purchase, fulfillment and customer service
• SIGNUP - managing a mailing list for easy use and reaching your fans with national and regional publicity and buzz campaigns
• NEWSLETTER MONTHLY - regular outreach to fans, media, sponsors, retailers
• ANALYTICS - Site analytic insertion and reporting to follow hot spots
• MUSIC PRODUCTION - capabilities for producing, mastering, editing audio and video
• WEBSESSIONS- learn, design, build a functional website with a webmaster. Expand as your budget allows.

DIY and Long Term Programs

OTR is looking to work with artists on a long term basis. Building a brand requires a consistent program to produce the desired results. We understand emerging artists with limited budgets may not be able afford some of our programs. For them we offer DIY solutions that can expand over time. For the established artist, we can customize programs to optimize existing sites.

Whatever your need we have a solution for growth.